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Integrated Digital Marketing

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DOOR3, an award-winning software development and UX firm serving enterprise clients like PepsiCo and AIG, needed to scale lead generation and support sales efforts in a competitive B2B tech landscape. The goal was to create a cohesive marketing engine that would drive qualified leads while establishing DOOR3 as a thought leader in custom software development.

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I led a comprehensive integrated marketing campaign spanning SEO, content marketing, email, social media, and sales enablement. Working closely with the CRO and external SEO agency Apexure, I developed a data-driven approach that aligned brand messaging across all touchpoints while optimizing for search visibility and conversion. The strategy included building robust marketing and sales funnels in HubSpot to nurture leads from discovery to close.

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SEO & Content Foundation: Produced 41 blogs and 21 optimized landing pages, serving as primary copywriter across all digital properties Website Overhaul: Led copy development for full site redesign, coordinating between design and SEO teams to balance aesthetics with search performance Sales Enablement: Created targeted materials including one-pagers, automated email sequences, case studies, and conference support assets Email Marketing: Developed monthly newsletters and automated campaigns in collaboration with design and IT teams Social Media Growth: Built Medium presence reaching 10K readers in 8 months; increased LinkedIn following by 12% Award Strategy: Researched and developed four winning award submissions (Web Excellence Award, GDUSA American Digital Design Award, W3 Award, WebAward)

The Results The integrated campaign delivered substantial business impact: $1.6M in incremental revenue attributed to marketing initiatives 168% increase in organic traffic (618 to 1,656 avg monthly visits) 300% increase in top-ranking keywords (positions 1-3) 120% increase in keywords ranking positions 4-10 64% increase in email newsletter open rates (16.17% to 26.58%) 271% increase in email click-through rates (0.8% to 2.97%) 11-point domain rating improvement

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