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Integrated Digital Marketing

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DOOR3, an award-winning software development and UX firm serving enterprise clients like PepsiCo and AIG, needed to scale lead generation and support sales efforts in a competitive B2B tech landscape. The goal was to create a cohesive marketing engine that would drive qualified leads while establishing DOOR3 as a thought leader in custom software development.

I led a comprehensive integrated marketing campaign spanning SEO, content marketing, email, social media, and sales enablement.

 

Working closely with the CRO and an external SEO agency, I co-developed a data-driven approach that aligned brand messaging across all touchpoints while optimizing for search visibility and conversion.

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DELIVERABLES

SEO & Content Foundation: Produced 41 blogs and 21 optimized landing pages, served as primary copywriter across all digital properties.

 

Website Overhaul: Led copy development for full site redesign, coordinating between design and SEO teams to balance aesthetics with search performance.

 

Sales Enablement: Created targeted materials including one-pagers, automated email sequences, and case studies.

 

Email Marketing: Developed monthly newsletters and automated campaigns in collaboration with design and sales teams.

 

Social Media Growth: Developed social content and cross-posting strategy to grow accounts.

 

Award Strategy: Researched and developed award submissions for relevant client projects.

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Results

  • $1.6M in incremental revenue attributed to marketing initiatives

  • 168% increase in organic traffic (618 to 1,656 avg monthly visits)

  • 300% increase in top-ranking keywords (positions 1-3)

  • 120% increase in keywords ranking positions 4-10

  • 64% increase in email newsletter open rates (16.17% to 26.58%)

  • 271% increase in email click-through rates (0.8% to 2.97%)

  • 11-point domain rating improvement

  • 10K Medium readers in 8 months

  • 12% LinkedIn following increase​

  • 4 winning award submissions (Web Excellence Award, GDUSA American Digital Design Award, W3 Award, WebAward)

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