Front Door Reading Series
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Broadway For All needed to launch their new Front Door reading series—intimate performances featuring Broadway talent in unexpected venues. With limited brand awareness and three back-to-back shows to fill, we had to create buzz fast and drive ticket sales in a competitive NYC theater market.
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Designed a 4-email drip sequence targeting theater enthusiasts and Broadway For All's existing community
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Created eye-catching social media graphics and video content showcasing performers and the intimate venue experience
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Coordinated messaging across Instagram, Facebook, and email to maintain consistent brand voice and maximize reach
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Implemented countdown posts and user-generated content strategy to sustain momentum
The Results All three performances sold out, validating the Front Door concept and establishing it as an ongoing series. The campaign successfully transformed a new initiative into a must-attend event, demonstrating the power of targeted digital marketing in the performing arts space.
