Front Door Reading Series
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Broadway For All needed to launch their new Front Door Reading Series; intimate performances featuring Broadway talent mixed with early career artists. With limited resources and three back-to-back shows to fill, we had to create buzz fast and drive ticket sales in a competitive NYC theater market.
DELIVERABLES
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Designed an email drip sequence targeting theater enthusiasts and Broadway For All's existing community.
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Created eye-catching social media graphics showcasing performers,playwrights and the new works themselves.
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Developed messaging across Instagram, email, and press releases to maintain consistent brand voice and maximize reach.
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Coordinated and supported event management and freelancers providing services for the performances.
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RESULTS
All three performances sold out, validating the Front Door concept and providing early career artists to work with seasoned professionals. The campaign successfully transformed a new initiative into a must-attend event, demonstrating the power of targeted digital marketing to drive attendance.
