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Content Creation
I've created content for all forms of digital consumption. From snappy Instagram posts and email newsletters to engaging long-form videos, I've developed unique and impactful campaigns from conception to execution, regardless of available resources.
Case Study:
"SERIALS is a late-night short play competition. 5 plays (or episodes) go in, and the audience votes on their top three. The winners get another episode in the following installment."
The SERIALS team started fresh in February 2024, here are the results of my content over 4 campaigns throughout the year.
Campaign 1 (47 days):
Profile visits - 2941 | avg. 65.4
Impressions - 73544 | avg. 1634.3
Total reach - 23138 | avg. 805
Website taps - 314 | avg. 7
Engagement - Unavailable
Campaign 2 (34 days):
Profile visits - 1737 | avg. 49.6
Impressions - 73967 | avg. 2113.3
Total reach - 16094 | avg. 961
Website taps - 261 | avg. 7.5
Engagement - 4.11%
Campaign 3 (38 days):
Profile visits - 1749 | avg. 46
Impressions - 69191 | avg. 1820.8
Total reach - 21,182 | avg. 986
Website taps - 208 | avg. 5.5
engagement - 3.54%
Campaign 4 (25 days):
Profile visits - 907 | avg. 34.9
Impressions - 37898 | avg. 1457.6
Total reach - 11615 | avg. 876
Website taps - 124 | avg. 4.8
Engagement - 2.94%
My content resulted in over 1,000 new organic followers, and over 1,000 tickets sold over all campaigns.
Static Social Posts:
Short-Form Videos:
Long-Form Videos:
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