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GTM Campaign

Launching an AI Podcast Platform from Zero to Growth

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DeepCast, an AI-powered podcast management platform, was entering a crowded market with zero brand presence. They needed to establish credibility with podcast creators, drive platform signups, and build a community around their innovative technology—all within their first month of launch.

I spearheaded a full-funnel growth marketing strategy that positioned DeepCast as a thought leader in the podcast tech space. The approach combined educational content marketing, strategic email nurture sequences, and community-building initiatives to establish trust and drive conversions across both free and paid tiers.

  • Created a content powerhouse: 19 blog posts, 6 email templates, and 20+ original social media pieces across 8 managed accounts in just four weeks

  • Launched a creator-facing newsletter achieving a 54% open rate—well above industry benchmarks

  • Developed a comprehensive resource content hub for podcast professionals

  • Built and launched the DeepCast Creator Ambassador Program featuring high-profile podcast hosts and industry influencers

  • Led community relations strategy and SEM campaign outreach

  • Initiated strategic partnerships with podcast organizations and industry events

  • +35.3% increase in web traffic

  • +114.8% boost in user engagement

  • +205.3% surge in form submissions

  • 7% increase in paid account conversions

  • 20% growth in free account signups

  • 400+ new podcast subscribers

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