GTM Campaign
Launching an AI Podcast Platform from Zero to Growth
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DeepCast, an AI-powered podcast management platform, was entering a crowded market with zero brand presence. They needed to establish credibility with podcast creators, drive platform signups, and build a community around their innovative technology—all within their first month of launch.
I spearheaded a full-funnel growth marketing strategy that positioned DeepCast as a thought leader in the podcast tech space. The approach combined educational content marketing, strategic email nurture sequences, and community-building initiatives to establish trust and drive conversions across both free and paid tiers.
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Created a content powerhouse: 19 blog posts, 6 email templates, and 20+ original social media pieces across 8 managed accounts in just four weeks
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Launched a creator-facing newsletter achieving a 54% open rate—well above industry benchmarks
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Developed a comprehensive resource content hub for podcast professionals
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Built and launched the DeepCast Creator Ambassador Program featuring high-profile podcast hosts and industry influencers
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Led community relations strategy and SEM campaign outreach
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Initiated strategic partnerships with podcast organizations and industry events
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+35.3% increase in web traffic
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+114.8% boost in user engagement
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+205.3% surge in form submissions
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7% increase in paid account conversions
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20% growth in free account signups
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400+ new podcast subscribers