Build The House Campaign
Broadway For All needed to raise capital to launch "The House"—a new lab production space designed to create opportunities for underrepresented artists in theater. With an ambitious $20,000 fundraising goal and a 30-day timeline, the organization needed to mobilize its community of supporters, artists, and theater enthusiasts quickly while clearly communicating the vision and impact of this new initiative.
I developed a targeted email marketing campaign that told a compelling story about building something permanent for the theater community. The strategy centered on emotional storytelling that connected donors to the mission while creating urgency through the time-sensitive campaign structure. Each email in the sequence was designed to move recipients through the donor journey—from awareness to action—using personal narratives, clear impact statements, and strategic calls-to-action.
The 30-day campaign exceeded its $20,000 fundraising goal, successfully raising the capital needed to launch The House production space. The email campaign drove consistent daily donations throughout the month, maintaining momentum through strategic messaging that kept the community engaged and inspired. The success validated Broadway For All's expansion into lab productions and demonstrated the power of mission-driven email marketing in the nonprofit arts sector.