Branding & Content Refresh
@serialsnyc, a NYC short-play competition series, faced a challenge: after losing their institutional support, they needed to rebuild their brand and community from the ground up. With zero established presence at their new location and a fractured audience base, they required a comprehensive social media strategy to re-establish credibility, drive event attendance, and create sustainable growth in the competitive NYC arts scene.
SCOPE
Broad Strokes provided a brand and design refresh while providing full service marketing management since 2024.
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190 carefully crafted posts and
218+ stories have been created during this period.
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Most SERIALS content generation is broken into campaigns.
RESULTS
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2,050+ followers with 4.12:1 follower-to-following ratio
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6.84% Engagement Rate
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301,340+ accounts reached
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Average 1,762 reach per post
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3.93x higher growth during competition months
TIKTOK
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159k Post Views
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1,108 Profile Views
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17.3k Likes
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3,581 Shares
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323 Follows
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Top Performing Content Views: 69k, 40.4k, 18k
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63.19% Open Rate
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2.48% Click-Through Rate
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5.54% Subscriber Growth
INSTAGRAM CAMPAIGNS
Campaign 1 (34 days):
Profile Visits - 1737
Impressions - 73967
Total Reach - 16094
Website Taps - 261
Engagement Rate - 4.11%
Campaign 2 (25 days):
Profile Visits - 907
Impressions - 37898
Total Reach - 11615
Website Taps - 124
Engagement Rate - 2.94%
Campaign 3 (38 days):
Profile Visits - 1749
Impressions - 69191
Total Reach - 21,182
Website Taps - 208
Engagement Rate - 3.54%
Campaign 4 (46 days):
Profile visits - 912
Impressions - 87,113
Total reach - 17436
Website taps - 132
Engagement Rate - 8.08%